One song, multiple video possibilities
The open narrative structure of New Day invites users to engage with the music video in a kinetic and playful way. Each user is an active participant who creates their own visual stories, making editorial choices by rotating their phone.
Using the iPhone accelerometer, every rotation initiates a new video sequence at random. The user’s movements are recorded to create a personalised music video. Each creation can be saved to the user’s playlist, managed, ranked and replayed.
The New Day App offers an original, participatory multiple-perspective approach to the music video genre.